Brand Identity: 3 Ways to Set Apart Your Brand

Often when we think of successful companies, the branding comes to the top of mind long before the product or service does. The mermaid from the Starbucks logo, the polar bear from the Coke commercials, and the gecko from Geico all serve as great examples of visual branding that have taken on a life ofContinue reading “Brand Identity: 3 Ways to Set Apart Your Brand”

Using Instagram Live to Make Your Business More Personal (feat. The NBA)

Sports fans across the world are rejoicing with the latest updates on the restarting of the NBA. While other sports leagues have resumed play across the world, the NBA will be arguably the most interesting US-based sport to follow as teams travel to Disney World in Florida to complete their season. Teams and players justContinue reading “Using Instagram Live to Make Your Business More Personal (feat. The NBA)”

Three Ways a Healthy Ad Budget Will Guarantee a Successful Campaign

In a previous blog post, we wrote about the Mike Bloomberg campaign and the outrageous amounts of money he was spending on social media advertisement. One of the key takeaways was that funneling money into a campaign was one way to ensure that it reached its target audience. While we were speaking tongue-in-cheek about spendingContinue reading “Three Ways a Healthy Ad Budget Will Guarantee a Successful Campaign”

The Power of Social Media to Enact Change

I think we can all agree that 2020 has not gone the way we expected it would. Looking back on some of the major events that have taken place this year makes it feel more like five years than six months. The wildfires in Australia, the impeachment trials for President Trump, Brexit, Kobe Bryant’s untimelyContinue reading “The Power of Social Media to Enact Change”