How To Spot a Bot: Three Ways to Help Spot a Fake Account

As the user count of major social media platforms has grown, so has the number of fake accounts and bots that exist to create discord online. Multiple instances of fake users and internet bots created to incite violence, promote extremist opinions, and create chaos have been identified recently, especially around election time in countries acrossContinue reading “How To Spot a Bot: Three Ways to Help Spot a Fake Account”

3 Ways Blogs Can Help Your Business

This all may seem a bit meta to talk about the importance of blogs while writing one, but this topic has been brought up enough to warrant us writing about it! Businesses in all industries use blogs for a variety of reasons, including brand awareness and thought leadership. If you have read any of ourContinue reading “3 Ways Blogs Can Help Your Business”

Four Things You Need to Make a Killer Website

The beginning of a new year is often the best time to reevaluate the areas of strength and weakness for your business. Successful businesses spend this first month of the year assessing the areas that need to improve and put plans into place to address those areas. One key area many people like to addressContinue reading “Four Things You Need to Make a Killer Website”

Hulu Ad Manager, a Game Changer for Your Business?

Hulu boasts a subscriber count of over 35.5 million paid users and continues to show tremendous growth year over year. With the introduction of Disney Plus including a Hulu with Ads account, a number of cellular providers offering accounts as part of their main package, and various other ways to get Hulu, this streaming serviceContinue reading “Hulu Ad Manager, a Game Changer for Your Business?”

Four Ways to Up Your Twitter Game

If you’re a business looking to grow brand awareness and increase your digital footprint, Twitter for Business is a great option to get into the Twitterverse. If you don’t have an account already, signing up for one is quick and easy. In today’s Twitter landscape, it is important to distinguish between your personal Twitter andContinue reading “Four Ways to Up Your Twitter Game”

Three Steps for Using AI to Improve your Marketing

Whenever the term AI comes up in conversation or in the news, conversations will often turn to apocalyptic events caused by a machine takeover or robot revolution. This imagery is littered in popular movies such as the Terminator series with Skynet, or the machines from The Matrix. We can assure you that no such AIContinue reading “Three Steps for Using AI to Improve your Marketing”

Using Digital Content to Grow Your Business’ Digital Presence – Part Three: White Papers

This blog is part three of a three-part series covering the different types of digital content your business can use to grow your digital presence. Part one can be viewed here, and part two can be viewed here. Digital content should make up a good majority of the communications that come from your business. AsContinue reading “Using Digital Content to Grow Your Business’ Digital Presence – Part Three: White Papers”

Using Digital Content to Grow Your Business’s Digital Presence – Part Two: Case Studies

This blog is part two of a three-part series covering the different types of digital content your business can use to grow your digital presence. Part one can be viewed here.  As part of a well-rounded digital marketing strategy, digital content is vital for a number of key objectives, including higher SEO rankings, more engagementContinue reading “Using Digital Content to Grow Your Business’s Digital Presence – Part Two: Case Studies”

Using Digital Content to Grow Your Business’ Digital Presence – Part One: Thought Leadership

Written content is one of the best ways to help grow the digital presence of your business. Keeping users engaged with your business through written content is a great way to keep your business top of mind, generate web and social media traffic, and potentially generate sales interest.  Of the different methods, thought leadership, caseContinue reading “Using Digital Content to Grow Your Business’ Digital Presence – Part One: Thought Leadership”

A Digital Media Company’s Reaction to The Social Dilemma

In January 2020, Netflix made another addition to their already fantastic catalog of documentaries with The Social Dilemma. In the time since, public discussion about the message of the documentary has been swirling around numerous news outlets and social media. For those who have not seen it, The Social Dilemma covers the methods in whichContinue reading “A Digital Media Company’s Reaction to The Social Dilemma”