5 Reasons Why Your Website Sucks

It may sound kind of harsh, but if you’re noticing that your website is lacking traffic, experiencing short session times, and failing to create leads, that probably means it needs some work (5 key metrics to track to understand your website). Understanding the reasons why your site is underperforming is half the battle, so hereContinue reading “5 Reasons Why Your Website Sucks”

Three Success Metrics to Track for your Social Media Advertising Campaigns

Running a social media campaign can be difficult without the right tools and expertise in your corner. Many businesses think that throwing a ton of money into a campaign can make up for the careful planning of targeting and curating content towards your audience, but a campaign that has been meticulously crafted and funded withContinue reading “Three Success Metrics to Track for your Social Media Advertising Campaigns”

5 Tips for Managing a Successful Giveaway Campaign

Whether you’re looking to grow your following, create partnerships with like-minded businesses, or increase your interactions with your followers, running a giveaway campaign through social media is a fantastic way to build brand awareness for your business. This is a tried and true strategy that when run correctly, can make a huge difference for yourContinue reading “5 Tips for Managing a Successful Giveaway Campaign”

Three Ways to Provide Value with Your Social Media Content

For new businesses looking to start up a social media presence, it can often be difficult to understand the differences between posting on a personal account versus posting as a business. Personal accounts are a blank canvas, allowing you to post, share, and comment on anything you like. When it comes to business accounts, theContinue reading “Three Ways to Provide Value with Your Social Media Content”

Do I Own My Website? 3 Essential Things You Must Have Ownership Over

Building a site for business or personal reasons has become more accessible than ever before. With a variety of options for purchasing your domain and quickly building a site, the barriers to owning and operating a website are all but gone. Quite often, the first step in website ownership is to build it in house,Continue reading “Do I Own My Website? 3 Essential Things You Must Have Ownership Over”

Three Things to Monitor in the Data Tracking Debate (IOS14.5 Update)

On April 26, Apple announced the availability of iOS 14.5. If you’re an iOS user, you likey have already downloaded this new version and have been using it for a while. Among a number of other updates including support for Apple’s new AirTags, different Siri voices, and the ability to unlock your iPhone with yourContinue reading “Three Things to Monitor in the Data Tracking Debate (IOS14.5 Update)”

Five Key Metrics you Should Be Tracking on your Website

We start every website-based blog with the same introduction because it always bears repeating; websites are the gateway of your business. While the benefits of a website are well-documented (especially on our blogs!), the next step in realizing the full value of your website is through understanding metrics. Analyzing these five key website metrics givesContinue reading “Five Key Metrics you Should Be Tracking on your Website”

Five Reasons Your Website Needs a Redesign

Your SEO scores are suffering   Many businesses are still discovering the importance of high SEO rankings for their site. As the guidelines have changed dramatically over the last 10 years, many sites designed in the 2000s to early 2010s are not optimized to receive the highest possible rating. This is a telltale sign thatContinue reading “Five Reasons Your Website Needs a Redesign”

How To Spot a Bot: Three Ways to Help Spot a Fake Account

As the user count of major social media platforms has grown, so has the number of fake accounts and bots that exist to create discord online. Multiple instances of fake users and internet bots created to incite violence, promote extremist opinions, and create chaos have been identified recently, especially around election time in countries acrossContinue reading “How To Spot a Bot: Three Ways to Help Spot a Fake Account”

3 Ways Blogs Can Help Your Business

This all may seem a bit meta to talk about the importance of blogs while writing one, but this topic has been brought up enough to warrant us writing about it! Businesses in all industries use blogs for a variety of reasons, including brand awareness and thought leadership. If you have read any of ourContinue reading “3 Ways Blogs Can Help Your Business”