An Introduction to Reddit

Over the course of the last few months, Reddit has stepped into the national spotlight, earning time on each of the major news outlets during the GameStop stock craze. For many people, this coverage acted as their first exposure to Reddit. The quickly-growing, online discussion board ranks 18th on the list of most-visited websites andContinue reading “An Introduction to Reddit”

Meme Marketing – Three Reasons Why Your Business Should Use Them

Nobody really knows the true origin of meme culture. As the internet became more publicly accessible and image sharing was easier to do via forums and other internet discussion boards, meme culture began to take shape and develop into what we know today.  Over the course of the last 10 years, the culture and memesContinue reading “Meme Marketing – Three Reasons Why Your Business Should Use Them”

Three Steps for Using AI to Improve your Marketing

Whenever the term AI comes up in conversation or in the news, conversations will often turn to apocalyptic events caused by a machine takeover or robot revolution. This imagery is littered in popular movies such as the Terminator series with Skynet, or the machines from The Matrix. We can assure you that no such AIContinue reading “Three Steps for Using AI to Improve your Marketing”

The Power of Social Media to Enact Change

I think we can all agree that 2020 has not gone the way we expected it would. Looking back on some of the major events that have taken place this year makes it feel more like five years than six months. The wildfires in Australia, the impeachment trials for President Trump, Brexit, Kobe Bryant’s untimelyContinue reading “The Power of Social Media to Enact Change”

Three Ways to Find Your Brand Voice on Social Media

Maybe you have read a few of these blogs and are finally convinced that it is time to either start your social media accounts, or take your existing ones more seriously. That’s great! You’re doing the right thing!   Now that the easy decisions have been made, the follow-up ones require more thought. At BloomSocial,Continue reading “Three Ways to Find Your Brand Voice on Social Media”

E-Commerce During COVID-19: 3 Reasons Your Business Needs Social Media Marketing

Long before COVID-19 swept across the world, e-commerce was already experiencing a historic upward trend. Retailers such as Amazon, Wal-Mart, and Target have capitalized on a growing desire to shop from the comfort of home and skip the crowds. While many companies have taken a substantial economic hit during these times, other companies who haveContinue reading “E-Commerce During COVID-19: 3 Reasons Your Business Needs Social Media Marketing”

Three Lessons to Learn from the Bloomberg Campaign

We at BloomSocial would wager that it is impossible to be alive in America and not have seen a Michael Bloomberg ad for his presidential campaign. Bloomberg, the multi-billionaire, former New York mayor is in the midst of an incredibly expensive campaign to win the Democratic Primary in 2020. His campaign spending is likely toContinue reading “Three Lessons to Learn from the Bloomberg Campaign”

Instagram & Facebook Algorithm Changes and How they Could Affect Your Business In 2020

It’s no secret at this point that Facebook & Instagram have algorithms set for their applications which can either make or break your brand. Unfortunately and far more likely, these algorithms are known to decrease engagement if they’re not used properly. In order to help your business gain the favor of the algorithm, we’ve putContinue reading “Instagram & Facebook Algorithm Changes and How they Could Affect Your Business In 2020”

4 Tips to Help Develop Your Social Brand Voice

One of the things about social media marketing that often goes under the table, is using a consistent branding voice. This is the voice that your business speaks from, and helps create a reliable relationship between the customers and the business. Below are some tips to help you find the voice of your business. 1.Continue reading “4 Tips to Help Develop Your Social Brand Voice”