Three Ways to Find Your Brand Voice on Social Media

Maybe you have read a few of these blogs and are finally convinced that it is time to either start your social media accounts, or take your existing ones more seriously. That’s great! You’re doing the right thing!   Now that the easy decisions have been made, the follow-up ones require more thought. At BloomSocial,Continue reading “Three Ways to Find Your Brand Voice on Social Media”

E-Commerce During COVID-19: 3 Reasons Your Business Needs Social Media Marketing

Long before COVID-19 swept across the world, e-commerce was already experiencing a historic upward trend. Retailers such as Amazon, Wal-Mart, and Target have capitalized on a growing desire to shop from the comfort of home and skip the crowds. While many companies have taken a substantial economic hit during these times, other companies who haveContinue reading “E-Commerce During COVID-19: 3 Reasons Your Business Needs Social Media Marketing”

Three Ways to Utilize the Advertising Rule of 7 to Transform Your ROI

Familiarity breeds comfortability, especially when making decisions. Historically, companies have learned that multiple exposures to the product generally result in increased sales. This principle is certainly not new. The “Advertising (or Marketing) Rule of 7” states that in order to get prospective customers to take the next step on your product, they need to beContinue reading “Three Ways to Utilize the Advertising Rule of 7 to Transform Your ROI”

Three Lessons to Learn from the Bloomberg Campaign

We at BloomSocial would wager that it is impossible to be alive in America and not have seen a Michael Bloomberg ad for his presidential campaign. Bloomberg, the multi-billionaire, former New York mayor is in the midst of an incredibly expensive campaign to win the Democratic Primary in 2020. His campaign spending is likely toContinue reading “Three Lessons to Learn from the Bloomberg Campaign”

Instagram & Facebook Algorithm Changes and How they Could Affect Your Business In 2020

It’s no secret at this point that Facebook & Instagram have algorithms set for their applications which can either make or break your brand. Unfortunately and far more likely, these algorithms are known to decrease engagement if they’re not used properly. In order to help your business gain the favor of the algorithm, we’ve putContinue reading “Instagram & Facebook Algorithm Changes and How they Could Affect Your Business In 2020”