How To Spot a Bot: Three Ways to Help Spot a Fake Account

As the user count of major social media platforms has grown, so has the number of fake accounts and bots that exist to create discord online. Multiple instances of fake users and internet bots created to incite violence, promote extremist opinions, and create chaos have been identified recently, especially around election time in countries acrossContinue reading “How To Spot a Bot: Three Ways to Help Spot a Fake Account”

3 Ways Blogs Can Help Your Business

This all may seem a bit meta to talk about the importance of blogs while writing one, but this topic has been brought up enough to warrant us writing about it! Businesses in all industries use blogs for a variety of reasons, including brand awareness and thought leadership. If you have read any of ourContinue reading “3 Ways Blogs Can Help Your Business”

An Introduction to Reddit

Over the course of the last few months, Reddit has stepped into the national spotlight, earning time on each of the major news outlets during the GameStop stock craze. For many people, this coverage acted as their first exposure to Reddit. The quickly-growing, online discussion board ranks 18th on the list of most-visited websites andContinue reading “An Introduction to Reddit”

Meme Marketing – Three Reasons Why Your Business Should Use Them

Nobody really knows the true origin of meme culture. As the internet became more publicly accessible and image sharing was easier to do via forums and other internet discussion boards, meme culture began to take shape and develop into what we know today.  Over the course of the last 10 years, the culture and memesContinue reading “Meme Marketing – Three Reasons Why Your Business Should Use Them”

Four Things You Need to Make a Killer Website

The beginning of a new year is often the best time to reevaluate the areas of strength and weakness for your business. Successful businesses spend this first month of the year assessing the areas that need to improve and put plans into place to address those areas. One key area many people like to addressContinue reading “Four Things You Need to Make a Killer Website”

Hulu Ad Manager, a Game Changer for Your Business?

Hulu boasts a subscriber count of over 35.5 million paid users and continues to show tremendous growth year over year. With the introduction of Disney Plus including a Hulu with Ads account, a number of cellular providers offering accounts as part of their main package, and various other ways to get Hulu, this streaming serviceContinue reading “Hulu Ad Manager, a Game Changer for Your Business?”

Three Steps for Using AI to Improve your Marketing

Whenever the term AI comes up in conversation or in the news, conversations will often turn to apocalyptic events caused by a machine takeover or robot revolution. This imagery is littered in popular movies such as the Terminator series with Skynet, or the machines from The Matrix. We can assure you that no such AIContinue reading “Three Steps for Using AI to Improve your Marketing”

Using Digital Content to Grow Your Business’ Digital Presence – Part Three: White Papers

This blog is part three of a three-part series covering the different types of digital content your business can use to grow your digital presence. Part one can be viewed here, and part two can be viewed here. Digital content should make up a good majority of the communications that come from your business. AsContinue reading “Using Digital Content to Grow Your Business’ Digital Presence – Part Three: White Papers”

Using Digital Content to Grow Your Business’s Digital Presence – Part Two: Case Studies

This blog is part two of a three-part series covering the different types of digital content your business can use to grow your digital presence. Part one can be viewed here.  As part of a well-rounded digital marketing strategy, digital content is vital for a number of key objectives, including higher SEO rankings, more engagementContinue reading “Using Digital Content to Grow Your Business’s Digital Presence – Part Two: Case Studies”

Using Digital Content to Grow Your Business’ Digital Presence – Part One: Thought Leadership

Written content is one of the best ways to help grow the digital presence of your business. Keeping users engaged with your business through written content is a great way to keep your business top of mind, generate web and social media traffic, and potentially generate sales interest.  Of the different methods, thought leadership, caseContinue reading “Using Digital Content to Grow Your Business’ Digital Presence – Part One: Thought Leadership”