Running a social media campaign can be difficult without the right tools and expertise in your corner. Many businesses think that throwing a ton of money into a campaign can make up for the careful planning of targeting and curating content towards your audience, but a campaign that has been meticulously crafted and funded withContinue reading “Three Success Metrics to Track for your Social Media Advertising Campaigns”
Author Archives: Bloom Media
5 Tips for Managing a Successful Giveaway Campaign
Whether you’re looking to grow your following, create partnerships with like-minded businesses, or increase your interactions with your followers, running a giveaway campaign through social media is a fantastic way to build brand awareness for your business. This is a tried and true strategy that when run correctly, can make a huge difference for yourContinue reading “5 Tips for Managing a Successful Giveaway Campaign”
Do I Own My Website? 3 Essential Things You Must Have Ownership Over
Building a site for business or personal reasons has become more accessible than ever before. With a variety of options for purchasing your domain and quickly building a site, the barriers to owning and operating a website are all but gone. Quite often, the first step in website ownership is to build it in house,Continue reading “Do I Own My Website? 3 Essential Things You Must Have Ownership Over”
Three Things to Monitor in the Data Tracking Debate (IOS14.5 Update)
On April 26, Apple announced the availability of iOS 14.5. If you’re an iOS user, you likey have already downloaded this new version and have been using it for a while. Among a number of other updates including support for Apple’s new AirTags, different Siri voices, and the ability to unlock your iPhone with yourContinue reading “Three Things to Monitor in the Data Tracking Debate (IOS14.5 Update)”
Five Key Metrics you Should Be Tracking on your Website
We start every website-based blog with the same introduction because it always bears repeating; websites are the gateway of your business. While the benefits of a website are well-documented (especially on our blogs!), the next step in realizing the full value of your website is through understanding metrics. Analyzing these five key website metrics givesContinue reading “Five Key Metrics you Should Be Tracking on your Website”
Five Reasons Your Website Needs a Redesign
Your SEO scores are suffering Many businesses are still discovering the importance of high SEO rankings for their site. As the guidelines have changed dramatically over the last 10 years, many sites designed in the 2000s to early 2010s are not optimized to receive the highest possible rating. This is a telltale sign thatContinue reading “Five Reasons Your Website Needs a Redesign”
How To Spot a Bot: Three Ways to Help Spot a Fake Account
As the user count of major social media platforms has grown, so has the number of fake accounts and bots that exist to create discord online. Multiple instances of fake users and internet bots created to incite violence, promote extremist opinions, and create chaos have been identified recently, especially around election time in countries acrossContinue reading “How To Spot a Bot: Three Ways to Help Spot a Fake Account”
3 Ways Blogs Can Help Your Business
This all may seem a bit meta to talk about the importance of blogs while writing one, but this topic has been brought up enough to warrant us writing about it! Businesses in all industries use blogs for a variety of reasons, including brand awareness and thought leadership. If you have read any of ourContinue reading “3 Ways Blogs Can Help Your Business”
An Introduction to Reddit
Over the course of the last few months, Reddit has stepped into the national spotlight, earning time on each of the major news outlets during the GameStop stock craze. For many people, this coverage acted as their first exposure to Reddit. The quickly-growing, online discussion board ranks 18th on the list of most-visited websites andContinue reading “An Introduction to Reddit”
Meme Marketing – Three Reasons Why Your Business Should Use Them
Nobody really knows the true origin of meme culture. As the internet became more publicly accessible and image sharing was easier to do via forums and other internet discussion boards, meme culture began to take shape and develop into what we know today. Over the course of the last 10 years, the culture and memesContinue reading “Meme Marketing – Three Reasons Why Your Business Should Use Them”