- Your SEO scores are suffering
Many businesses are still discovering the importance of high SEO rankings for their site. As the guidelines have changed dramatically over the last 10 years, many sites designed in the 2000s to early 2010s are not optimized to receive the highest possible rating. This is a telltale sign that it’s time to overhaul or redesign the site.
- Plugins no longer work
As with any software product, web plugins go through a product lifecycle and are brought to end-of-life when new versions arise. Some plugins are replaced entirely with new products and lose support from developers. If your site relies on old, outdated plugins, this is a great sign that it’s time to reapproach your web build.
- Your site does not function well on smaller screens
As web traffic increasingly comes from mobile devices like smartphones or tablets, many older sites are dysfunctional on devices with smaller screens. This is called “responsive design”, and is a concept that has been around for a while, yet experienced massive changes as screens became progressively smaller. A bad mobile experience can effectively reduce your web traffic by half, and in so doing, reduce the opportunities for your business to generate leads, convert sales, and complete any other function your site provides. Check your website on your smartphone or tablet, and if it doesn’t look the same, it may be time for an overhaul.
- Updating your site is a hassle
If changing your website requires an act of God, it may be time to think about redesigning your site with the latest tools at your disposal. Some of the new design tools drastically reduce the time it takes to make simple changes like color scheme, copy, and navigation.
- Your business is growing
We hope this is your main reason for needing a new site! As your business grows, so should your website. While a quickly-designed website may be fine for a new business, a professionally designed site will always be helpful as part of your scaling strategy.
Overhauling your website does not always mean starting from scratch. If you like the way your site looks and navigates but are looking for improvements in responsiveness and SEO rankings, using the latest tools while keeping the original design is a completely viable option. At BloomMedia, we help our with a multitude of web design services including new builds, maintenance, SEO services, and more. Reach out to us at firstname.lastname@example.org to learn more!