Hulu boasts a subscriber count of over 35.5 million paid users and continues to show tremendous growth year over year. With the introduction of Disney Plus including a Hulu with Ads account, a number of cellular providers offering accounts as part of their main package, and various other ways to get Hulu, this streaming service is primed to be a major player in the entertainment industry for years to come. Recently, Hulu announced that they will be opening up advertising space for small to medium businesses to promote themselves. This news is massive for the digital marketing industry, providing another avenue for promoting business online. With the program currently taking RSVPs for beta, we’re here to answer a few questions you may have about the program.
Why is this such a big deal?
Good ads + large audience = success. It’s really that simple. Tapping into advertisement space that was otherwise reserved for companies with large budgets opens up a brand new opportunity for businesses to reach a massive audience. Companies with e-commerce platforms will especially benefit from audiences around the world.
Do I need to work with an agency to get started?
Perhaps the best part about this program is that it’s completely self-service, meaning that you can set up your own campaigns with custom budgets. Working with an agency is certainly helpful to nail down the specifics of ad creation and setting up an effective campaign, but it is not required at first. If you are looking for someone to help with the ad campaign, give us a ring!
How do I sign up?
Search for “Hulu Ad Manager” to find information about the specifics of the program. As mentioned above, the program is currently taking reservations for the beta, so it isn’t guaranteed that you will get an early spot, but it is always worth a try.
How much does it cost?
According to their site, it is free to sign up, but a minimum of $500 in ad funding is required to get started on the program. As with every advertising campaign, the rest of the cost will come from how much you wish to spend on ads.
We hope this helped answer any questions you may have about this new platform. As always, BloomMedia is here to help you with any digital advertising questions you may have, so feel free to reach out to us to learn more! As the program moves out of beta and into full release, BloomMedia will be here to help you with any Hulu Ad Management you need.