If you’re a business looking to grow brand awareness and increase your digital footprint, Twitter for Business is a great option to get into the Twitterverse. If you don’t have an account already, signing up for one is quick and easy. In today’s Twitter landscape, it is important to distinguish between your personal Twitter and one associated with your business, so signing up for a business centric Twitter account is a must. If you’re looking to up your game on Twitter, here’s four ways we recommend for taking your account to the next level.
- Follow other accounts
Using your Twitter account to follow other businesses in your industry is a great way to keep tabs on the competition, especially if they are doing something well. Beyond that, following other accounts that are popular can help grow your following if you interact with their tweets. There’s nothing wrong with following multiple accounts to increase your potential interactions, but make sure not to let your follower to following ratio get out of hand. This is a surefire sign of a business or account that is desperate for attention.
- Engage with your followers
Twitter is the perfect platform for direct engagement with your followers. Here are some popular ways to do this well:
- Respond to DMs – This helps your business come across as more personal
- Customer service – Many companies today are using Twitter as a means to provide immediate customer service. This can put your business in a favorable light if done well.
- Commenting on Tweets – Typical user interaction can go a long way.
- Polls – Ask your audience a question, and watch as the answers come in.
- Retweet and interact with popular content
Retweeting viral content is a great way to get eyes on your Twitter account, especially if the tweet is applicable to your business. By retweeting and interacting with popular tweets, you open your business to potential interactions from anyone else who responds to the tweet, which can sometimes be an audience you would not normally target or approach organically. Ride the wave!
- Paid advertising
Twitter is a fantastic platform for advertising, and with a minimal monetary investment, you can get started with promoting tweets. Posting videos, promotions, giveaways, or general business overviews can show up in the feeds of those who don’t follow you when you put a little money into promoting a post.
BloomMedia can help maximize the value your business gets from Twitter by managing your feed, DMs, and more. Reach out to us to learn more about how we can get started helping you!