As more and more business relationships start through internet searches, it’s becoming easier to reach a wider audience, yet more difficult to stand out amongst your competition. Building a website is accepted as a must for any business, but in order to ensure the success of any digital marketing strategy, sites need to be optimized to ensure maximum search-ability. SEO, or ‘Search Engine Optimization’, is the process of increasing traffic to your website through search engine results. As people use Google, Bing, and other search engines for information, websites with high SEO scores will routinely appear at the top of the results. There are plenty of reasons to invest time and effort into SEO, and here’s a few examples of how you can increase your score.
- Keyword optimization
Many of the best SEO practices begin with understanding what people are searching for. As part of your business, knowing the reasoning behind why people buy your product is essential, and this knowledge is equally important for a good SEO rating. Be sure that the copy on your website contains many of the keywords people are routinely using within search engines because doing so will boost your score and improve your search-ability.
- Responsive design
When designing a website, it is absolutely vital to do so with both web and mobile users in mind. As web traffic increasingly comes from smart devices as opposed to traditional desktop or laptop users, creating a site that looks and functions properly on both web and mobile is a must. This process takes time to complete, but it is time well spent. A well designed site increases the amount of traffic and keeps people on the site for longer.
Posting valuable content for your audience is one of the best ways to boost your SEO score. Content such as blogs, podcasts, case studies, and other ‘thought leadership’ type articles all help to increase the search-ability of your site. When combined with keyword optimization, your site will be included in more searches for more terms which raises your overall organic traffic. This is one of the main reasons why we have a blog and podcast at BloomSocial (other than the obvious fact that we enjoy making both of them)!
Establishing a good SEO score can be a difficult task at first, but the benefits for doing so are endless. Here at BloomSocial, we offer SEO services for blogs and entire websites, ensuring that your business is receiving the maximum value from both search engines and organic traffic!
Email us at firstname.lastname@example.org, or check out our Services tab to learn more about how we can help your business’ SEO!