The Power of Social Media to Enact Change

I think we can all agree that 2020 has not gone the way we expected it would. Looking back on some of the major events that have taken place this year makes it feel more like five years than six months. The wildfires in Australia, the impeachment trials for President Trump, Brexit, Kobe Bryant’s untimely death, the threat of another world war, COVID-19 and the resulting stock market plunge, and most recently, the protests against racial discrimination and police brutality have all contributed to a year filled with pain, grief, and unease.

The most recent peaceful protests in the United States condemning the long history of racial discrimination and police brutality have forced everyone to ask the tough questions about racism. We at BloomSocial stand with those in the African American community who have suffered from discrimination for far too long. We commit ourselves to learning more about the history of racial prejudice and having tough conversations about how we can be advocates for those who have experienced injustice far beyond our own comprehension. We alone cannot fix the problem, but we’re committed to being a part of the solution.


Throughout the Black Lives Matter movement and other events listed above, social media has served as an essential tool for pushing information forward. While we often think of social media for it’s negative traits, i.e. a space for radical opinions to spread, a place for online bullying to happen, and much more, we do not often attribute it with the incalculable amount of good it has brought into the world. Before the advent of the internet and social media, no country from around the world would even know about protests in the United States, let alone join them in solidarity in their own streets and cities. Social media has the power to bring forth ideas and bring to light the damaging parts of our own society that have been hiding in the shadows for too long. While social media often serves as a way for us to outwardly display what is going on in our lives, it also contains the power to cause us to look inward, peer into the darkness of the human condition, and determine how we can first better ourselves before addressing the rest of the world. It is this power of connection and communication that gives us hope. Will Smith, the famous actor, musician, and philanthropist, was quoted saying, “Racism is not getting worse, it’s getting filmed.” It is the spreading of these videos, as tough as they may be to watch, that are enacting real change within our society.


We at BloomSocial hope that you would spend time learning about the Black Lives Matter movement. There are plenty of great resources online to help guide your reading and help you answer the right questions. We also encourage you to be active on social media in following those who are bringing these deep-rooted issues to light. As a social media marketing company, we understand the power of a good message and large audience, and we know that this message is more important than anything else we could possibly discuss in a blog today.


Much love,


The BloomSocial Team

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest